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Brown Hotels on Tuesday announced franchise agreements with hospitality giant Hilton, which sees two of its “Isla Brown” hotels in Greece entering the “Curio Collection by Hilton” brand.
Brown Hotels, which has swiftly built an array of various sleek, modern properties, is now making another huge leap with 45 new hotels in the works, most of them in Greece
Brown Hotels Collection started as an Israeli boutique hotel group, with stylish urban hotels in Tel Aviv and Jerusalem, and rapidly transformed into an international hospitality collection.
‘I was asked again and again during the pandemic why we were developing this area, and I always said that Athens is the next Berlin,’ Leon Avigad, founder and co-owner of Brown Hotels Group told JI
As part of the conference taking place in Greece at the end of this month, a delegation of more than 100 CEOs, entrepreneurs and senior executives of the Israeli economy, along with leading Israeli government officials, will meet with their Greek counterparts to explore together ways to deepen ties in real estate, finance, hotels, tourism, energy and innovation