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I’m an avid reader. I like to think that I have read plenty over the course of my life, ranging from heart-warming romantic comedies (that I rarely admit to reading in public) to the “serious fiction” that is often esteemed by various prize shortlists. An area I am not properly acquainted with, however, is Islamic literature. As a Muslim and someone who loves to read, I am unsure why this is. Like many others in Britain, my religious upbringing often entailed a lot of seriousness and obliquity. The rules and scriptures of Islam were nearly always in relation to what was frowned upon, im...

Bob Baffert was supposed to bring another horse, a better horse, to Louisville for Kentucky Derby 147. But at the end of the day, there was just Medina Spirit. Turns out that was enough to make history. Medina Spirit leads the pack of 19 horses as they pass the Churchill Downs grandstand the first time in Saturday’s Kentucky Derby. He’d be in the same spot the second time around, giving trainer Bob Baffert his record seventh win in the class horse race. (Image: Casino.org) Except for maybe a stride down the stretch, Baffert’s lone entry in this year’s Run for the Roses never trailed, ...

How One Influencer Went From Zero to Hero The stars of yesterday are the ones who graced the silver screen, but today’s stars are those who pop out of phones. Business Insider expects the influencer market to hit  $15 billion by 2022, increased from $8 billion in 2019. Influencers are more impactful in bringing products to buyers than other marketing methods because of their simple yet effective tenets of interaction. Successful influencers are authentic, they put the audience’s needs first, and they align with the potential buyer’s fundamental values. One of the most impressive storie...

Local author, John DiGirolamo, has a passion for policing and was inspired to tell the officers stories after listening to a summer full of negative portrayals of police officers in the media in 2020. “There was a constant drumbeat yet you never heard the officers side, especially that of small town rural officers,” DiGirolamo said. The result was “It’s Not About the Badge” – six stories about real cops including five from Chaffee County and one from Omaha. The stories tell of the dangers they  face in their work of protecting the public, often when a “si...

This is the second post in a series titled “Team Member and Customer Experience Value.”  This installment is titled “It’s Not About Price. It’s About Perceived Value.” In the first post in this series, I covered six components of value creation and exchange. Today, I’ll focus on the distinction between “price” and “value.” In a 2008 letter to Berkshire Hathaway shareholders, Warren Buffet framed this important distinction by noting “Long ago, Ben Graham taught me that ‘price is what you pay; value is what you get.’ Wheth...