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ByteDance, the CCP-linked parent company of popular shortform video platform TikTok, is trying to enter the book publishing industry, the NYT reported Saturday.
The CCP-linked parent company of popular shortform video platform TikTok, is trying to enter the book publishing industry, the New York Times reported.
As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others.
TikTok helped send book sales surging and reignite a love for reading. Industry insiders discuss the BookTok effect on the publishing industry.
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