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Some nudges work while other don't. A nudge works best when the problem it is trying to solve is singular. Effective nudges that lead to sustained behaviour change must be based on a deep understanding of how humans make decisions.
Fruit intake in APAC remains well-below the recommended levels, despite around 90% of consumers being aware of its health benefits, says kiwi firm Zespri.
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Remembering his immense contributions to psychology and economics.
Retail stores in Boulder, Colo., banned plastic bags and will charge 10 cents for paper bags in an effort to reduce plastic waste. But do bans and taxes like this really work?