Popcorn finds its niche in snack bars
As almost half of consumers in the UK report snacking in between meals on a regular basis due to the COVID-19 outbreak, comfort foods – such as popcorn – have an untapped potential for innovation. Blurring category lines by adding popcorn to snack bars is a strategy worth exploring to engage with adventurous consumers, including not only popcorn lovers but also snackers who are looking for multi-sensory and share-worthy experiences. Below are some of the latest popcorn innovations that snack bar brands could take inspiration from. Popcorn moves beyond its core category Tapping into the M...
Source: mintel.com