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Consumers Want to Personalize Shopping With Extended Reality

Shoppers are looking for immersive eCommerce experiences, with extended reality (XR) technologies offering personalized shopping journeys.

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Personalized Emails Are Key to Winning Shoppers' Loyalty

Shoppers who can be persuaded by personalized offers prefer to receive them via email, PYMNTS Intelligence research finds.

Damian-rollison , John-collins , Offers-are-powerful , Too-often-off-base ,

Lids Co-Founder Launches 'Make My Cap'

Glenn Campbell of Lids is venturing into personalized headwear with the launch of Make My Cap, responding to demand from young shoppers.

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Vitamin Shoppe: Click-and-Mortar™ Is Transforming Wellness

The Vitamin Shoppe is embracing the rise of Click-and-Mortar™ shopping, catering to customers’ digital and physical preferences.

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Ibotta Seeks $472 Million in IPO as Consumers Seek Rewards

Cash-back rewards and digital promotions platform Ibotta hopes to raise $472 million in an initial public offering (IPO).

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Chase to Let Advertisers Offer Customers Targeted Offerings

Chase is reportedly getting deeper into retail media, letting advertisers target Chase customers with deals related to their spending history.

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Carhartt Taps Consumer Data for Personalized Shopping

As brands and retailers look to offer a targeted, relevant consumer journey, Carhartt is using data to boost the omnichannel experience.

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