Mindful drinking: adult soft drinks category report 2020
Downloads If Covid-19 gave us anything, it was a great excuse to drink too much. It might come as a surprise, then, to learn that overall booze sales in the on and off-trade slumped by 35% year on year to 1.3 billion litres in the first lockdown [Nielsen and CGA]. Of course, supermarket booze sales went through the roof with pubs shut for much of the year, surging 19.4% on volumes up 18.1% [Kantar 52 w/e 4 October 2020]. But these gains were dwarfed by the percentage growth of low & no-alcohol beer, spirits, cider and wine. Sales are up 31.2% on volumes up 29.7% [52 w/e 1 November 2020]. That...