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LUIS MENDO Scents and smells provide us with unique clues about the environment but, unlike animals or plants, humans massively under-use this wealth of olfactory information. This will change in 2021, and smell will be treated as data to enhance products in real time and in response to users’ engagement. Smell-based communication has been mooted for some time, but in 2021 we will see sophisticated ways of encoding, recording and reporting olfactory signals. Processing of olfactory data will be added to search-engine/voice-search queries and integrated with multimedia information for sal...