Cannes Lions: NBCUniversal Grows One Platform Ad Tech System
NBCUniversal expands its One Platform digital ad system through alliances with half dozen European and Asian broadcasters.
Source: variety.com
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Cannes Lions: Comcast One, Freewheel in Multi-Market Ad Campaign Deal – The Hollywood Reporter
At Cannes Lions 2023, NBCUniversal's One Platform and Comcast's Freewheel teamed to allow marketers to easily buy multi-market advertising campaigns.
Source: hollywoodreporter.com
NBCUniversal expands One Platform's capabilities
NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time. In partnership with FreeWheel, marketers now have access to global-to-local content from over 190 countries…
Source: broadbandtvnews.com
NBCUniversal's One Platform Partners With Comcast's FreeWheel to Simplify Multi-Market Ad Campaigns
Comcast’s NBCUniversal has unveiled a strategic expansion of its global One Platform advertising technology, data, measurement, and content offering, enabling…
Source: biztoc.com
NBCUniversal Expands One Platform's Ad Capabilities
Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time
Source: tvtechnology.com