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Digital Marketers Take Fragmented Tactics to New Targets

Q&A: How retailers can benefit from a variety of digital marketing tactics to differentiate themselves and improve shopping experiences. ....

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TikTok Tops YouTube in Watch Time Among Android Users

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. ....

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Qualcomm, Microsoft to Give Cloud Services a Speed Boost

Qualcomm has announced a collaboration with Microsoft to accelerate next-generation cloud services on the 10nm Qualcomm Centriq 2400 ARM-based platform. The collaboration will span multiple future generations of hardware, software and systems. The companies have been working for several years on ARM-based server enablement. They have been optimizing a version of Windows Server for ARM running on the Centriq 2400. "When two vendors see synergies, good things can happen," said Holger Mueller, a principal analyst at Constellation Research. ....

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Teen Inventors Tackle Viability of Commercial Drones

Welcome to the world of four Naperville North High School students in a western suburb of Chicago. Their entrepreneurial and technical skills earned them the Pete Conrad Scholar award for their invention of Airlyft, a versatile drone. TechNewsWorld recently met with these student innovators to discuss how they applied teamwork and persistence to overcome constant setbacks imposed by COVID-19. ....

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Apple Wearables Holiday Sales Knock It Out of the Park

The burst in sales will contribute to what could be a 20% increase in revenue for wearables sold by Apple in 2021 over the previous year. ....

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