Iowa business Joygrow mushrooms' niche market grows during pandemic
Ames Tribune Joygrow mushrooms — a small, niche-market, Iowa business — has been finding strength through the pandemic by connecting with other businesses, like area restaurants that use its local produce. “I really want to bring awareness to the network of other businesses that make my business possible,” owner Aaron Johnson said, “especially in this time now when everybody is truly struggling. I want to encourage people to support local by eating and buying local.” Joygrow’s mushroom production has increased to about 150 pounds per week, up from approximately 25 pounds pe...