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PREVIEW SUBSCRIBE Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said. Ad fraud is more commonly associated with web video and display advertising, but bad actors are following the money as marketers shift money...

Reddit Details Moat by Oracle Data Cloud Integration It marks the platform’s first viewability measurement collaboration Independent, third-party reporting by Moat will be added to Reddit’s dashboard, Moat by Oracle Data Cloud December 16, 2020 Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide third-party verification on the platform’s ad views.

Reddit doubles down on ad verification with Oracle deal Reddit has partnered with Moat by Oracle Data Cloud to provide third party verification on ad views in the social news aggregators first viewability measurement collaboration. The integration provides independent verification of the viewability and reach of adverts carried on Reddit. Why is this important? Reddit is reaching out to third parties to verify ad views as its advertiser and user base continues to grow, reaching 52m daily active users at the last count - a 44% increase on the year before. Moat by Oracle Data Cloud is Reddit's ...

OpenSlate Welcomes Andrew Smith As Chief Product Officer Industry veteran brings years of integrated advertising and marketing experience to new role News provided by Share this article Share this article NEW YORK, Dec. 15, 2020 /PRNewswire/ -- OpenSlate, the leading independent provider of video content ratings across the world's largest digital platforms, today announced new executive leadership. Andrew Smith joins OpenSlate as Chief Product Officer and brings over 25 years of media and ad tech experience to the company. Smith will be responsible for OpenSlate's product vision and strategy...