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2 June 2021    4 min read Measuring loyalty – Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two important metrics: Average Basket Value (AOV) and Customer Acquisition Cost (CAC). That famous maxim of management guru Peter Drucker – ‘if you can’t measure it you can’t manage it’ – has not only been debunked over the years, but was also apparently never said by him in the first place… However, this doesn’t mean that all measurement is a waste of time. Far from it. And, according to software...

Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two important metrics: Average Basket Value (AOV) and Customer Acquisition Cost (CAC).

 |  0  Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals, today reported financial results for the first quarter ending March 31, 2021. “Building on our momentum from last year, Hims & Hers kicked off 2021 with a very strong first quarter, delivering robust revenue growth of 74%, gross profit growth of 95%, and ending the quarter with 391,000 subscriptions on our platform, up nearly 80% year-over-year," said Andrew Dudu...

- Marketplace NMV grew by 89% yoy, achieving 32% participation (Q4/19: 22%) - Gross Margin 44.0% (Q4/19: 40.4%) - Pro-forma 3 cash balance at 31 December of €372m, an increase of €91m in the quarter, bolstered by the €120m share placing in November - Continued strong Active Customer growth, up 24.6%, with NMV per Active Customer up 0.9% to €120.3 FY 2020 Highlights (growth rates at constant currency) - - First Adj. EBITDA positive year with €16.4m, and a margin of 1.2% Christoph Barchewitz and Patrick Schmidt, Co-CEOs of GFG, said: "FY 2020 was GFG's first profitable year, on an ...

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