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Canned cocktails and wine maker enlists help of communications firm

Meet the new kid on the canned wine block 2 Sipful founders, Darius and Emily Darwell, tell New Food’s Josh Minchin why they entered the canned cocktails market, and explain some of the difficulties start-ups can have when implementing sustainable policies. Credit: Sipful After realising that a lot of the canned wine and cocktails on offer were not to their tastes, Darius and Emily Darwell decided to form Sipful. Here, the pair speak to New Food’s Junior Editor about the stigma of wine in a can, sustainability policies, and why it’s tough for a start-up to do the right thing.

1 of 5 In this provided family photo, Mike LaCarrubba, left, and Eamonn McParland work at the Icehouse Waterfront Restaurant located in Swansboro, N.C., in 2008. The stepfather and son duo have worked together in the restaurant business for years and now LaCarrubba will be stepping away from restaurant ownership and passing the torch to McParland fully in 2021. Photo provided Tribune File Photo/MICHAEL CATERINA/ Tribune File Photo/MICHAEL CATERINA Tribune Photo/ROBERT FRANKLIN

1 of 5 In this provided family photo, Mike LaCarrubba, left, and Eamonn McParland work at the Icehouse Waterfront Restaurant located in Swansboro, N.C., in 2008. The stepfather and son duo have worked together in the restaurant business for years and now LaCarrubba will be stepping away from restaurant ownership and passing the torch to McParland fully in 2021. Photo provided Tribune File Photo/MICHAEL CATERINA/ Tribune File Photo/MICHAEL CATERINA Tribune Photo/ROBERT FRANKLIN