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Anheuser-Busch must halt deceptive ads for Michelob ULTRA Hard Seltzer, judge says Updated Feb 10, 2021; Posted Feb 09, 2021 Michelob Ultra this year released what Anheuser-Busch called the " first national USDA certified organic hard seltzer," which a judge called false, deceptive false advertising. A Pendleton-based brewery released a USDA certified organic hard seltzer months earlier.Michelob ULTRA Facebook Share “Truth matters,” U.S. District Judge Michael H. Simon wrote in his 25-page opinion. He issued a temporary restraining order for the beverage maker to halt the deceptive ads....

PORTLAND — A football commercial aired during an NFL game has led to a lawsuit pitting a Pendleton brewer against one of the largest beverage companies in the country. Suzie’s Brewery Co. filed a lawsuit on Feb. 2 against Anheuser-Busch in U.S. District Court in Portland, alleging that the company’s advertising campaign for a new hard seltzer product was misleading and harmed its own product, Suzie’s Organic Hard Seltzer. “Using the bully-pulpit its massive national advertising budget allows, Anheuser-Busch has premiered a new false and misleading advertising campaign...