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Origin cross-media measurement tests harness Samba TV ACR data

Published: October 24, 2023

The UK’s cross-media measurement initiative, Origin, has announced a Proof of Concept to test the use of viewing data from Smart TVs as the basis for measuring ...

Source: rapidtvnews.com

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United KingdomPhil SmithAdam HoltWorld Federation Of AdvertisersJoe Lewis Research Lead At OriginWorld FederationOrigin PocKantar MediaKantar Media Operated OriginLewis Research LeadDirector GeneralTv Industry NewsP CableLtra HdAy TvUlti PlatformSecond ScreenIgital TvObile Tv TechnologyTv CableLatform Distribution TechnologyOnnected Tv