Most OTT Consumers in India Frustrated Looking for Something to Watch: Accenture Survey
Nearly 7 out of 10 of OTT consumers in India that use streaming services have experienced frustration while using OTT services, according to an Accenture survey. The firm surveyed 6000 users across North America, South America, Europe, South Africa, and Asia Pacific and found that a majority of users wish for more personalised content, better suggestions, and the ability to take their profile with them across services.
Source: ndtv.com