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Aashish Mehrotra emphasizes positive competition in the industry, highlights the importance of hard work and motivation, reflects on his career's turn
TV Distributors: TV distribution companies are bundling services to prevent churn, with players like Airtel and Jio offering diverse packages. This strategy aims to retain subscribers amid industry churn, improve customer stickiness, and reduce acquisition costs. For years, Bharti Airtel and Reliance Jio have been offering bundled data and content services to their customers. In the realm of standalone providers, DTH company Tata Play has been bundling linear TV and OTT services, allowing subscribers to access both through a unified billing system.
TV distribution companies are bundling services to prevent churn, with players like Airtel and Jio offering diverse packages. This strategy aims to retain subscribers amid industry churn, improve customer stickiness, and reduce acquisition costs. For years, Bharti Airtel and Reliance Jio have been offering bundled data and content services to their customers. In the realm of standalone providers, DTH company Tata Play has been bundling linear TV and OTT services, allowing subscribers to access both through a unified billing system.
OTT Platforms: During the open house discussion, Reliance Jio's Ravi Gandhi mentioned that tariff forbearance, like in the telecom sector, would help the broadcasting industry, stressing the importance of a fair regulatory framework.
Broadcast sector stakeholders are urging the Telecom Regulatory Authority of India (Trai) to implement complete tariff forbearance to enhance the competitiveness of the pay-TV industry against emerging and established platforms like over-the-top (OTT) and DD Free Dish. Trai recently held an open house discussion to address issues in the consultation paper 'Review of Regulatory Framework for Broadcasting and Cable Services.