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OTT Platforms: During the open house discussion, Reliance Jio's Ravi Gandhi mentioned that tariff forbearance, like in the telecom sector, would help the broadcasting industry, stressing the importance of a fair regulatory framework.
Radio City and Mid-Day Successfully Culminate Season 3 of the Most Popular and Credible Hitlist OTT Awards : Rashtra News Garnered Over 2.97Mn+ lakh votes from audience who showered their love for popular performances across the OTT platforms The virtual grand finale witnessed The Family Man - S2 bag most awards in the series category
Ott: The deal will enable the entry of exclusive entertainment content from the Lionsgate content slate to the Maldives. The alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, and further enrich the entertainment experiences of our audience, said a statement from Lionsgate.
Despite incurring losses, deep-pocketed OTT platforms are continuing operations due to regular fund injections from their parent companies, while smaller rivals are at risk of going out of business due to high capital requirements for content, marketing, and user acquisition, industry experts said.
The video over-the-top (OTT) sector has sought help from the information and broadcasting ministry and health ministry to find workable solutions for compliance challenges and enforcement of current rules. The government has directed OTT platforms to adhere strictly to anti-tobacco warning regulations, but this may disrupt content viewing and impose extra costs.