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Viacom18's JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs 300/year. Live sports remain free. The move aims to boost revenue, leveraging IPL for rollout. Post-COI approval, JioCinema's merger into Viacom18 aims to fortify its OTT presence.
Despite incurring losses, deep-pocketed OTT platforms are continuing operations due to regular fund injections from their parent companies, while smaller rivals are at risk of going out of business due to high capital requirements for content, marketing, and user acquisition, industry experts said.
The I-T depatment had contended that Netflix Entertainment Services (India) LLP acted as a dependent agent permanent establishment (DAPE) of Netflix. Total revenue generated by the company’s operations between April 2020 and December 2020 was above Rs 1,145 crore. Of this, Rs 1,008 crore was profit, of which attribution to Indian operations was calculated at Rs 503 crore.
The I-T depatment had contended that Netflix Entertainment Services (India) LLP acted as a dependent agent permanent establishment (DAPE) of Netflix. Total revenue generated by the companys operations between April 2020 and December 2020 was above Rs 1,145 crore. Of this, Rs 1,008 crore was profit, of which attribution to Indian operations was calculated at Rs 503 crore.
The OTT industry was estimated at US$ 150.51 billion in 2021, and by 2030, it is anticipated to reach US$ 1241.6 billion, growing at a CAGR of 26.42%.