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The small OTT platforms are hence facing two options: get acquired by larger platforms or shut shop due to growing losses as expenses continue to outpace revenues.
Despite incurring losses, deep-pocketed OTT platforms are continuing operations due to regular fund injections from their parent companies, while smaller rivals are at risk of going out of business due to high capital requirements for content, marketing, and user acquisition, industry experts said.
South Indian OTT platforms Aha and Koode forayed into Tamil content, while Sony Liv and Amazon Prime have recently introduced Kannada content.
Share Via: In a recent online panel discussion, top business executives discussed the challenges and opportunities that the regional OTT platforms face these days. Streaming platforms have undergone quite a transformation over the years to enhance their user experience. With more streaming platforms in in the picture, along with various subscription-based models, the factors essential to engage and retain the users need to be revisited. Discussing this very topic was a panel of top business executives, including Gaurav Trehan, founder and director at Heeroz; Pallav Parikh, co-founder of CityS...
Regional OTT steps in to fill vernacular content gap in mainstream platforms Major OTT platforms do not completely cater to the needs of people looking to consume regional content as they have only limited titles. That gap is now being filled by vernacular language platforms, which have seen a remarkable rise in recent times Mumbai, May 24, 2021 Malayalam film The Great Indian Kitchen was initially rejected by major mainstream OTT platforms. It was then streamed on Neestream, a Malayalam OTT platform, receiving phenomenal reviews from audiences and critics alike. Three months late...