Stay updated with breaking news from Ott Platforms. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The government has made it mandatory for OTT platforms to display an anti-tobacco health warning as a prominent static message at the bottom of the screen during the period of a tobacco product being displayed or used in a programme, the Rajya Sabha was told on Tuesday. The government notified the Cigarettes and other Tobacco Products (Prohibition of Advertisement and
Anurag Thakur said that platforms must also be sensitive to India's cultural diversity "as we unleash India’s creative economy".
India's entertainment and media sector is expected to grow by a compound annual growth rate (CAGR) of 9.7% to reach $73.6 billion by 2027, according to PwC's 'Global Entertainment & Media Outlook 2023-2027' report. Key growth drivers include over-the-top (OTT) platforms, the gaming sector and internet and out-of-home advertising. The pandemic effect waned for sectors such as podcasts, which dropped an estimated 80% in revenue during 2022, along with sluggish growth in 2022 for internet advertising, the report stated.
Driven by a surge in OTT platforms, India’s entertainment and media industry is expected to reach Rs 6,828,944 crore ($73.6...
New Delhi: Information and Broadcasting Minister Anurag Thakur on Tuesday told OTT players that the government will not allow demeaning Indian culture and