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OTT platforms are facing a challenge in scaling up their costly content business in the entertainment-crazy but price-conscious Indian market where viewers are spoilt for choice
The Internet and Mobile Association of India (IAMAI) has cautioned that the rules will significantly impact consumer viewing experience, and 'throttle creativity and artistic expression'
While Disney, Netflix, Amazon Prime and Sony have the advantage of a global parent, others such as Jio have to bear an acquisition cost.
Mumbai: OTT has provided space for actors to experiment by taking up diverse roles. The viewership of the content has also grown due to the pandemic. Big
Bollywood must find new ways to make big films with mass appeal. Until that happens, we will see many more big-budget disappointments and the occasional pleasant surprise