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AI in music: How AI-generated music is shaking up the industry

The use of artificial intelligence in music exploded with the entry of tech giants and powerful AI-first firms. One of the pioneers was OpenAIs Jukebox. Released in 2020, it generated raw audio that approximated the inputs you gave like a certain musician or a particular genre.

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Why viewers in India may see more new series from Netflix and Amazon Prime than Desi companies

TECH NEWS : OTT platforms reduce content spending post-mergers for profitability. Netflix and Amazon Prime lead in content expenditure. Online video investments h

Saugata-mukherjee , Ashish-pherwani , Mihir-shah , Rajesh-chadha , Devendra-deshpande , Netflix , Banijay-asia-scripted-division , Economic-times , Amazon-prime-video , Media-partners-asia , Friday-filmworks , Banijay-asia

blockbuster: Content behind blockbuster theatre footfall

As many as 78 credit cards of various banks have rolled out attractive offers on movie tickets such as buy one get one (BOGO) free ticket, discount up to a certain ticket price, providing a fixed number of free tickets in a month, cash back on tickets, or pre-paid cards that offer tickets at cheap rates on weekdays.

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IPRS Webinar: EY report forecasts doubling of music publishing revenue

IPRS Webinar: EY report forecasts doubling of music publishing revenue
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India , Ashish-pherwani , Rumpa-banerjee , Youtube , Facebook , Indian-performing-right-society , Music-publishing , Music-creator-economy , Member-relations , Entertainment-sector , Achille-forler , Silk-road-communications

Week at a glance: Cost of ad fraud; Ad industry; Digital; Streaming; PR; Campaigns; Memes

Week at a glance: Cost of ad fraud; Ad industry; Digital; Streaming; PR; Campaigns; Memes
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India , Pradeep-shastry-vedula , Bhaskar-majumdar , Ashish-pherwani , Nisha-narayanan , Irvinder-ray , India-movement , Super-plumber-loyalty-programme , Marketing-communications , Corporate-communications , Finolex-industries , Artificial-intelligence

India entertainment industry set for wave of mergers as US media giants and local MNCs invest to expand content

Reliance Industries and Walt Disney are reportedly teaming up to invest up to US$1.5 billion to merge their Indian media operations.

India , Ashish-pherwani , Maha-raas , Kamal-nahta , Vanita-kohli-khandekar , Sony-entertainment-television , Federation-of-indian-chambers-commerce , India-zee-entertainment-enterprises-ltd , Sony , Indian-premier-league , Sony-pictures-networks , Ernst-young

EY's Ashish Pherwani decodes growth of music publishing industry in India

EY's Ashish Pherwani decodes growth of music publishing industry in India
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India , Pakistan , Alka-yagnik , Ashish-pherwani , Youtube , Music-creator-economy , Music-publishing , Entertainment-leader , Income-sources ,

EY survey: Only 60 per cent of music creators pursue full-time careers

EY survey: Only 60 per cent of music creators pursue full-time careers
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60% music creators pursue their careers on a full-time basis: EY Report

60% music creators pursue their careers on a full-time basis: EY Report
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India , Ashish-pherwani , Indian-performing-right-society , International-confederation-of-societies-authors , Entertainment-leader , International-confederation ,

85.05% marketers experimenting with AI:MMA Global India's Data Unplugged

85.05% marketers experimenting with AI:MMA Global India's Data Unplugged
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India , India-point , Andaman-and-nicobar-islands , Moneka-khurana , Amit-doshi , Priya-choudhary , Deepak-oram , Ashish-pherwani , Pratik-gupta , Rajiv-dingra , Global-business-development , Business-solutions-insights