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Eight years ago, 80 per cent of Hindi serials used to complete a year but now 60-70 per cent don’t make it past the one-year mark, and many get shut down in 4-5 months
Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media - Issue Date: Oct 29, 2023
The 17th edition of the Outdoor Advertising Convention, the largest OOH event organised in the country, was held at Manekshaw Centre, Delhi Cantonment on 28-29 July 2023. The two-day convention centred on the theme, OOH Next, and featured talks and presentations, and focused discussions on business strategies, investment avenues, technologies, creative solutions, and collaborations.
India's entertainment and media sector is expected to grow by a compound annual growth rate (CAGR) of 9.7% to reach $73.6 billion by 2027, according to PwC's 'Global Entertainment & Media Outlook 2023-2027' report. Key growth drivers include over-the-top (OTT) platforms, the gaming sector and internet and out-of-home advertising. The pandemic effect waned for sectors such as podcasts, which dropped an estimated 80% in revenue during 2022, along with sluggish growth in 2022 for internet advertising, the report stated.
Driven by a surge in OTT platforms, India's entertainment and media industry is expected to reach Rs 6,828,944 crore ($73.6 billion) by 2027, growing at a 9.48 per cnet CAGR, a report showed on Tuesday.With new launches from international ...