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Why OTTs pose a bigger threat to serials in Hindi than those in regional languages

Eight years ago, 80 per cent of Hindi serials used to complete a year but now 60-70 per cent don’t make it past the one-year mark, and many get shut down in 4-5 months ....

Uttar Pradesh , Andhra Pradesh , Tamil Nadu , Madhya Pradesh , Rajan Shahi , Shobu Yarlagadda , Kumkum Bhagya , Kuthe Kay Karte , Rajib Basu , Pavitra Rishta , Yeh Rishta Kya Kehlata Hai , Star Plus , Aai Kuthe Kay Karte , Once Famous Indian , Star Utsav , Jai Lala , Arka Media Works , Tv Serials , Tts In Regional Languages , Tt Threats To Tv Serial , Tts Threat To Hindi Serials ,

Why seasoned TV serial producers are flocking to web content

Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media ....

Saurabh Tewari , Lakhan Leela Bhargav , Gullak Sony , Kuthe Kay Karte , Rajan Shahi , Shobu Yarlagadda , Yeh Rishta Kya Kehlata Hai , Star Plus , Aai Kuthe Kay Karte , Family Man , Sherdil Shergill , Vision Time India , Arka Media , Once Famous Indian , Tv Serial Producers , Web Content , Rimetime Serials , Social Media , General Entertainment Channels ,