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Why seasoned TV serial producers are flocking to web content

Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media ....

Saurabh Tewari , Lakhan Leela Bhargav , Gullak Sony , Kuthe Kay Karte , Rajan Shahi , Shobu Yarlagadda , Yeh Rishta Kya Kehlata Hai , Star Plus , Aai Kuthe Kay Karte , Family Man , Sherdil Shergill , Vision Time India , Arka Media , Once Famous Indian , Tv Serial Producers , Web Content , Rimetime Serials , Social Media , General Entertainment Channels ,

Soaps in a soup: Once-famous Indian soap operas are losing to the OTT onslaught

Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media - Issue Date: Oct 29, 2023 ....

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