Why seasoned TV serial producers are flocking to web content
Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media
Source: businesstoday.in
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Soaps in a soup: Once-famous Indian soap operas are losing to the OTT onslaught
Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media - Issue Date: Oct 29, 2023
Source: businesstoday.in