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Why OTTs pose a bigger threat to serials in Hindi than those in regional languages

Eight years ago, 80 per cent of Hindi serials used to complete a year but now 60-70 per cent don’t make it past the one-year mark, and many get shut down in 4-5 months ....

Uttar Pradesh , Andhra Pradesh , Tamil Nadu , Madhya Pradesh , Rajan Shahi , Shobu Yarlagadda , Kumkum Bhagya , Kuthe Kay Karte , Rajib Basu , Pavitra Rishta , Yeh Rishta Kya Kehlata Hai , Star Plus , Aai Kuthe Kay Karte , Once Famous Indian , Star Utsav , Jai Lala , Arka Media Works , Tv Serials , Tts In Regional Languages , Tt Threats To Tv Serial , Tts Threat To Hindi Serials ,

Soaps in a soup: Once-famous Indian soap operas are losing to the OTT onslaught

Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media - Issue Date: Oct 29, 2023 ....

Andhra Pradesh , Uttar Pradesh , Tamil Nadu , United States , Madhya Pradesh , Rajib Basu , Pavitra Rishta , Kuthe Kay Karte , Gullak Sony , Kumkum Bhagya , Shobu Yarlagadda , Walt Disney , Tony Dsilva , Rajan Shahi , Saurabh Tewari , Lakhan Leela Bhargav , Zee Entertainment Enterprises Ltd , Star Tv , Sony Pictures Networks India , Sun Tv Network , Yeh Rishta Kya Kehlata Hai , Star Plus , Aai Kuthe Kay Karte , Sherdil Shergill , Star Utsav , Jai Lala ,

afaqs! Digipub Awards 2023: The Quint and News9 Plus jointly dominated the evening

Shekhar Gupta, founder & editor-in-chief of The Print is voted afaqs! Digipub Business Leader of the Year. ....

India General , New Delhi , Shekhar Gupta , Sreekant Khandekar , Shah Wunderman Thompson , Pravin Sutar Leo Burnett , Anita Nayyar Patanjali , Gurbaksh Singh Dentsu , Shashank Srivastava Maruti Suzuki , Ajay Dang Ultratech , Vijay Jung Thapa , Satish Krishnamurthy Interbrand , Bharatesh Salian Kinnect , Brand Partnership , Aditya Birla Group , A Havas Company , Azmat Habibulla South Indian Bank , India Girls Out Of School , Digipub Business Leader , Digipub Awards , Digipub World , Hindustan Times , Jagran New Media , Pinkvilla Media , Vice News , Kayaan Shiraz Contractor ,

News Flash: Zenith India appoints Vaibhav Jadon as National Buying Head: Best Media Info

Best Media Info: Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu| Advertising News ....

Vaibhav Jadon , National Buying Head , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Zenith India , Jai Lala , Publicis Media ,

Zenith India appoints Vaibhav Jadon as National Buying Head

Zenith India appoints Vaibhav Jadon as National Buying Head
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Vaibhav Jadon , National Buying Head , Zenith India , Publicis Groupe India , Jai Lala , Publicis Media ,