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Everyday IP: A Brief History Of Candy Bars - Intellectual Property - Vimarsana News

Everyday IP: A Brief History Of Candy Bars - Intellectual Property

To print this article, all you need is to be registered or login on Mondaq.com. Though we may not all admit it, few among us can resist the appeal of a candy bar. But did you know the history of these confections and their value as Intellectual Property assets? Today, candy bars — or chocolate bars, as many call them outside of the U.S. — are perhaps the most commonly bought sweet treats in the world. You will see them on display when visiting just about every supermarket, convenience store or newsagent, usually in a position primed to influence purchase

Source: mondaq.com