London Essence unveils brand refresh - The Spirits Business
Mixer producer London Essence Co has overhauled its product design to give the brand a ‘more recognisable identity’.
Source: thespiritsbusiness.com
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London Essence debuts new campaign - The Spirits Business
Mixer producer The London Essence Co has kicked off a two-month campaign in Great Britain and Ireland, inspired by its home city.
Source: thespiritsbusiness.com
Influencer vs celebrity: how to choose?
Talent endorsement of brands has become more popular - and more complicated...
Source: campaignlive.co.uk
How mixer brands are expanding beyond Europe
How mixer brands are expanding beyond Europe 19th February, 2021 by Owen Bellwood Tonic and mixer producers are putting their global ambitions into action, as they strive to replicate the success found in Spain and the UK further afield. The Spirits Business investigates how the category is faring worldwide. *This feature was originally published in the November 2020 issue of The Spirits Business While gin remains a hot topic of discussion in the global drinks industry, tonic water, its partner in crime, has also gone from strength to strength in recent years. Before the pandemic, premium ...
Source: thespiritsbusiness.com