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Online retailer Overstock rebranding as Bed Bath & Beyond, Retail News, ET Retail

Overstock, which chose not to bid on any of Bed Bath & Beyond s retail locations or inventory, will remain an online-only home goods retailer, combining Overstock s strengths with a better-known and stronger brand name, Johnson said in an interview. ....

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Utah's Overstock.com rebranding under newly acquired Bed, Bath & Beyond moniker

Overstock says leveraging its ‘asset light’ business approach with Bed, Bath & Beyond’s name-recognition —and customer rolls — will be ‘transformative.’ ....

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overstock: Online retailer Overstock rebranding as Bed Bath & Beyond

Overstock, which chose not to bid on any of Bed Bath & Beyond s retail locations or inventory, will remain an online-only home goods retailer, combining Overstock s strengths with a better-known and stronger brand name, Johnson said in an interview. ....

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Bed Bath & Beyond lives on!(line). Overstock.com buys rights, changes name

The online retailer Overstock.com is dumping its name online and will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. ....

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