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It is the fashion company that saved a grieving mother's life when her son died in horrific circumstances, with its garb being worn by royalty and A-listers.
The Bad Seeds musician, 66, known for hits such as Into My Arms and One More Time With Feeling, lost two children - Arthur and Jethro - in the space of seven years.
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The cult label started with devastating heartbreak.
Cave's son Jethro, who lived in Melbourne, had been released from prison on bail two days before he died, having been jailed for kneeing his mother in the face during a row over cigarettes.
Jethro Lazenby had been released from jail just days before his death.