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Expo West trends: Non-alcoholic category keeps it refreshing with hop-infused beverages

Non-alcoholic beverages were on full display at Natural Products Expo West 2024 last week, as hop-heavy brands like Hoplark, H2OPS, and Lagunitas shared how they are tapping into consumer demands for bold and interesting flavors. ....

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Beverage entrepreneurs: Alcohol-free beer Days Brewing on TikTok success

The co-founders behind alcohol-free beer Days Brewing have found their tribe through witty advertising and cheeky TikTok videos (a platform where they have 56k followers). Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer consumers - and make more embarrassing videos for social media. ....

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Non-alcoholic beer consumers want fun, flavour and pints on tap

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun. ....

United Kingdom , Scot Turner , Lewis Paton , Alex Lund , Asahi Lund , Ashai Lund , Incipio Group , Circana All Outlets Beer Volume , Asahi United Kingdom , Auden Hospitality , Lucky Saint , Ow And No Alcohol Drinks , Non Alcoholic Beer ,

New beverage launches in low and no alcohol: January 2024

From canned cocktails to alcohol-free liqueurs, we take a look at some of the new products launching in the low and no alcohol category this month. ....

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Alcohol-free wine: Can it follow the growth of alcohol-free beer?

Alcohol-free wine has been slower to take off than alcohol-free beer. Why is this – and are there signs that the category’s fortunes are changing? ....

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