Non-alcoholic beverages were on full display at Natural Products Expo West 2024 last week, as hop-heavy brands like Hoplark, H2OPS, and Lagunitas shared how they are tapping into consumer demands for bold and interesting flavors.
The co-founders behind alcohol-free beer Days Brewing have found their tribe through witty advertising and cheeky TikTok videos (a platform where they have 56k followers). Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer consumers - and make more embarrassing videos for social media.
The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun.