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Beverage entrepreneurs: Alcohol-free beer Days Brewing on TikTok success

The co-founders behind alcohol-free beer Days Brewing have found their tribe through witty advertising and cheeky TikTok videos (a platform where they have 56k followers). Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer consumers - and make more embarrassing videos for social media. ....

United Kingdom , City Of , Mike Gammell , Duncan Keith , Mental Health , Scottish Lammermuir , Off Trade , Pale Ale , Industry Voices , Ow And No Alcohol Drinks , Alcohol Free , Non Alcoholic , Y Drynuary ,

Non-alcoholic beer consumers want fun, flavour and pints on tap

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun. ....

United Kingdom , Scot Turner , Lewis Paton , Alex Lund , Asahi Lund , Ashai Lund , Incipio Group , Circana All Outlets Beer Volume , Asahi United Kingdom , Auden Hospitality , Lucky Saint , Ow And No Alcohol Drinks , Non Alcoholic Beer ,