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Choice has a long history of creating and bolstering hotel ownership opportunities for underrepresented minority entrepreneurs, and we are extremely proud that the person who has led that effort for...
3395 Choice Hotels Owners African American Alliance (CHOAAA) delegates, from L to R: Robert Nesbitt, president; Frederic Washington, vice president; Chanel Grant; Zane Major; Michael Ringwood; Larry Tripplett; Dr. Andrea Williams; Reggie Winfield. For fifteen years, Choice Hotels has been strengthening its longstanding commitment to diversity through its Emerging Markets program. In early December, Choice launched Choice Hotels Owners African American Alliance (CHOAAA), the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers. CHOAAA will provide ...