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Mediacom is third U.S. cable operator to take Xumo Stream Box - Vimarsana News

Mediacom is third U.S. cable operator to take Xumo Stream Box

Mediacom Communications will become the third U.S. cable operator to introduce the Xumo Stream Box, as the next-generation platform built on the Comcast/Sky Ent...

Nielsen expands ACR data footprint again to boost linear and CTV measurement - Vimarsana News

Nielsen expands ACR data footprint again to boost linear and CTV measurement

ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. ...

Nielsen ONE cross-media measurement arrives in global markets - Vimarsana News

Nielsen ONE cross-media measurement arrives in global markets

Nielsen has begun the global roll-out of its Nielsen ONE cross-media measurement solution, with 20 markets already enabled. The company promises deduplicated, c...

Ampere Analysis outlines reasons for very strong Netflix Q3 - Vimarsana News

Ampere Analysis outlines reasons for very strong Netflix Q3

Ampere Analysis has given its view on the latest Netflix financials, observing the strongest Q3 for Netflix ever in terms of net subscriber additions. The accou...

Blue Ant Media expands FAST deal with Samsung TV Plus - Vimarsana News

Blue Ant Media expands FAST deal with Samsung TV Plus

Blue Ant Media has expanded its partnership with Samsung TV Plus in a multi-year content deal that includes the launch of three FAST channels and the introducti...