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TBS and BT announce global network connectivity alliance - Vimarsana News

TBS and BT announce global network connectivity alliance

Telstra Broadcast Services (TBS) and BT have entered into an initial five-year strategic alliance to bring together each company’s global media network teams. I...

Global Pay TV penetration to fall for the first time next year - Vimarsana News

Global Pay TV penetration to fall for the first time next year

The latest research from Ampere Analysis finds that global Pay TV penetration will see its first yearly decline ever next year. This will follow Pay TV penetrat...

ITV launches BE Studio to produce Advertiser Funded Entertainment - Vimarsana News

ITV launches BE Studio to produce Advertiser Funded Entertainment

ITV has unveiled the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will help brands build emotional c...

Disney-Charter deal is framework for future aggregation model - Vimarsana News

Disney-Charter deal is framework for future aggregation model

The recent distribution deal between Disney and Charter in the U.S. offers a framework for traditional cable TV companies to transition their business into a st...

RTL AdAlliance formally completes its unification process - Vimarsana News

RTL AdAlliance formally completes its unification process

RTL AdAlliance has formally incorporated all its local European businesses into one single entity for each market in its quest to connect European media with gl...