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Fridays loom large in every courtroom. For a trial lawyer, they are a chance to reassess the case’s progression, end a strong week of witnesses on a flourish, or implicitly press jurors...
"The more certain they are in their vaccine beliefs, the more likely they are to act in accord with them."
Why Posture Can Be All About Your Self-Esteem and Vice-Versa
PeopleImages/E+/Getty Jacob Teeny, an assistant professor of marketing at the Kellogg School, and his colleagues, Joseph J. Siev, Richard E. Petty, and Pablo Briñol, analyzed several published studies to find three personalized marketing techniques that are actually effective, not just creepy. In personalized matching, companies gather detailed information about potential customers and use that data to strategically grab their attention. While some methods fall flat, the most successful matching has a compelling messaging, focuses on unique factors, and av...