Brands Think Beyond Traditions for Year of the Dragon Campaigns
But whether the cultural connotation of this festival will lead to a surge in consumption remains to be seen.
Source: wwd.com
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Swiss Watch Leaders Are Eager to Make Up for Lost Time in China
Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy.
Source: nytimes.com
Despite Risks, Watch Brands Are Fixated on China
Xi discourages displays of wealth and there are risks of cultural misunderstanding — but the country has millions and millions of prospective buyers.
Source: nytimes.com