How connected packaging provides brands with valuable customer data
Customers expect more from brands. They want to feel a connection and to get a sense of what the brand represents.
Source: thedrum.com
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The packaging trends that satisfy marketer needs and meet changing customer expectations
Packaging is important. It can make or break a product and it offers brands new opportunities for connecting with consumers more effectively to build loyalty and trust. Packaging is constantly changing. Brands that are serious about competing need to be aware of these changes.
Source: thedrum.com
Madison BMB to handle creative duties for Gardenia Cosmotrade LLP's Gatsby
The mandate involves defining the brand positioning for the entire range of Gatsby products
Source: exchange4media.com
iF Design Award 2021 winners use packaging design to create engaging narratives
A make-up set designed to appear like an egg carton is among the winning "storytelling with packaging" designs at the 2021 iF Design Awards.
Source: dezeen.com
Winners of 2021 Global Flexo Innovation Awards
With high-quality a pre-condition of entry, submissions were evaluated on four criteria – the efficiency of the company’s workflow, conversion from other print processes to flexo, the degree of creativity in the graphic design and the level of sustainable business practices in the project. Excellence in two categories received a silver award (seven winners), in three
Source: labelsandlabeling.com