7 standout innovations embodying our 2021 BPC Trends
Beautiful Mind Looking to help children feel empowered and confident from a young age – and in turn contribute to their mental wellbeing – are beauty giant Dove, and newcomer Young King. Each recognises the importance of supporting children’s mental health, which has worsened during the COVID-19 crisis amid a loss of normalcy. Dove’s Kids Care soap/bath collection uses a simple strategy when tapping into Mintel’s BPC Trend, Beautiful Mind, which examines how the pandemic has driven the concept of holistic health to new levels, with a focus on mental wellbeing. It recognises t...
Source: mintel.com