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7 standout innovations embodying our 2021 BPC Trends


Beautiful Mind
Looking to help children feel empowered and confident from a young age – and in turn contribute to their mental wellbeing – are beauty giant
Dove, and newcomer
Young King.
Each recognises the importance of supporting children’s mental health, which has worsened during the COVID-19 crisis amid a loss of normalcy. 
Dove’s Kids Care soap/bath collection uses a simple strategy when tapping into Mintel’s BPC Trend,
Beautiful Mind,
which examines how the pandemic has driven the concept of holistic health to new levels, with a focus on mental wellbeing. It recognises the power of positive affirmations to help boost self-esteem, overcome negative thoughts and improve mood. The collection simply features empowering statements front-of-pack, such as “ ....

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Mintel Announces Beauty and Personal Care Trends for 2021


Mintel Announces Beauty and Personal Care Trends for 2021
Friday, February 26, 2021 10:00AM IST (4:30AM GMT)
 
 
Beautiful Mind: Brands have an opportunity to build normality in uncertain times through routines using products that protect, bring value, and rebuild trusting relationships.
Beauty Re(Valued): As spending comes under scrutiny, product functionality and purpose will drive usage. Value will be measured in quality, convenience, and impact rather than currency.
Channel Changers: Robust ecommerce strategies will allow brands to win with a true omnichannel approach that pushes the boundaries, engages all of the senses, and offers new layers of digital experience.
Beauty Eco-lution: As consumers emerge from COVID-19 confinement, they will re-evaluate priorities with eco-ethical considerations driving more purchases. ....

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Mintel global beauty and personal care trends 2021 highlight wellbeing, digital and eco ethical as key


“integral to daily beauty routines”​​, as consumers focused on stress and mental health during COVID-19. Andrew McDougall, associate director of global beauty and personal care at Mintel, told CosmeticsDesign-Europe:
“In unprecedented times, having a sense of ‘normality’ can be really powerful; mentally and emotionally. Brands should focus on being that companion for consumers.”​
And this total wellbeing focus formed part of Mintel’s
2021 Global Beauty and Personal Care Trends​ report that featured four movements to watch: Beautiful Mind, Beauty (Re)Valued, Channel Changers and Beauty Eco-lution.
Beauty wellness and eco-ethical considerations​
Mintel’s ‘beautiful mind’ trend reiterated how the concept of total wellness was now integral to beauty routines, offering brands the opportunity to build normality for consumers with ....

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