SPARE CHANGE: New RI slogans five years after 'Cooler and Warmer'
Jim Gillis Talk about your dubious anniversaries. Five years ago, Rhode Island launched its "Cooler and Warmer" tourism campaign. The title could have been from a movie filmed here decades ago — "Dumb and Dumber." The campaign became a laughing stock. Nobody could figure out exactly what "Cooler and Warmer" meant, sort of a TV weather forecast from a meteorologist on a bender. If you think that was amusing, it became more absurd a short time later. The campaign featured footage of a young guy skateboarding. Turns out he was skating in Iceland. The backdrop resembled "The Girl With the Dra...