The Spanish sneakers versus the Yankee giants: how Paredes or J'Hayber resisted the power of Nike and Adidas | Culture
They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing
Source: elpais.com