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* About a third of DJI North American staff depart - sources * Company faces geopolitical tensions, hit by U.S. restrictions * Such headwinds risk DJI’s dominance being eroded - sources * But company is a runaway leader in global and U.S. markets SHENZHEN, China, March 8 (Reuters) - Chinese drone giant DJI Technology Co Ltd built up such a successful U.S. business over the past decade that it almost drove all competitors out of the market. Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and departures, according to i...

A file photo of a drone operator flying his drone as DJI holds a demonstration in Montreal, Canada. DJI, which has become a symbol of Chinese innovation since it was founded in 2006, is one of dozens of companies caught in the crossfire of trade and diplomatic hostilities between Washington and Beijing. — Reuters SHENZHEN, China: Chinese drone giant DJI Technology Co Ltd built up such a successful US business over the past decade that it almost drove all competitors out of the market. Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raf...

Monday, 08 Mar 2021 07:27 AM MYT DJI, founded and run by billionaire Frank Wang, said it made the difficult decision to reduce staffing in Palo Alto to reflect the company’s 'evolving needs'. — Reuters pic Subscribe to our Telegram channel for the latest updates on news you need to know. SHENZHEN, March 8 — Chinese drone giant DJI Technology Co Ltd built up such a successful US business over the past decade that it almost drove all competitors out of the market. Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and...

About a third of DJI’s 200-strong team was laid off or resigned last year, from offices in Palo Alto, Burbank and New York.

Mar 8, 2021 SHENZHEN – Chinese drone giant DJI Technology Co. built up such a successful U.S. business over the past decade that it almost drove all competitors out of the market. Yet its North American operations have been hit by internal disturbances in recent weeks and months, with a raft of staff cuts and departures, according to interviews with more than two dozen current and former employees. The loss of key managers, including some who have joined rivals, has compounded problems caused by U.S. government restrictions on Chinese companies, and raised the once-remote prospect ...