People. to apple -- >> yeah, it does. >> you report to apple, everything and anything that we touch, including the stuff we don't think is useful is ours, don't get near it. you have courtroom scenes there in their suit against samsung. why did you focus on that part of the story? >> well, i mean, it's hard to miss. when you've got a company as big as apple going after pretty much everybody in the world of technology and suing them for patent litigation, for patent violations, it's hard not to pay attention to that. last summer, after all, apple won more than a billion dollar judgment against ...