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Canadian advertisers are joining U.S. brands that are reconsidering their relationship with X, formerly Twitter, as hateful content has proliferated on the social media platform since it was bought by Elon Musk in October 2022.
Contrary to what Premier Danielle Smith keeps saying, the federal government's new emissions cap on oil and gas won't force Alberta to reduce its oil and gas production. That's going to be the market's job — one it's already starting to do.
Social media feeds have been bombarded with ads touting efforts by gas utilities to capture so-called "renewable natural gas" produced from decomposing organic waste. From B.C. to Quebec, the ads suggest measures to phase out gas aren't needed because gas from landfills and manure pits will soon heat millions of homes.
Throughout the two-week climate summit, environmental activists have unleashed a torrent of criticism toward the oilpatch, not only because the industry is a major contributor to global warming, but also because of the sector's large presence at COP28.
Stakeholders have called the cap effectively a limit on oil and gas production for the nation.