Page 4 - Patrick Cairns News Today : Breaking News, Live Updates & Top Stories | Vimarsana

LONG READ: Citywire’s international editors offer a snapshot of sentiment from their regions on the pros and cons of cryptocurrency.

Downloads Ready meals can be a lifesaver. At the end of a hectic day, when nobody has the time or inclination to cook. Or when there’s some place to be and throwing a ready meal into the microwave is the only chance to eat. In our regular lives, the five-minute meal makes perfect sense. But in our new Zoom-calling, Netflix-watching, sourdough-baking lives? Well, less so. That sales of chilled ready meals fell 3.6% in 2020 [Nielsen 52 w/e 5 September 2020] – one of the few casualties of a year in which grocery retail sales climbed 8% – is testament to the fact that most of us had very li...

By Ian Quinn2020-12-18T00:01:00+00:00 Source: Unsplash Covid-19 has helped wipe £75m off chilled ready meals as millions of shoppers, either furloughed or working from home, picked up their pots and pans to practice their scratch cooking, and Brits made fewer trips to the supermarket. These two factors helped drive a 3.7% value decline in fresh ready meals, the largest and most premium of the three ready meals sectors. “Demand for ready meals purely on the basis of convenience, when an equivalent could easily be prepared from scratch, has sharply declined,” says Patrick Cairns, CEO of ...