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The major advertising companies are expected to compete for the business, which is now handled by Publicis and WPP.

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Billions in advertising will be up for grabs this year as a rash of brands look for new agencies. The trend follows a slow 2020, when many marketers cut budgets and paused agency searches. Coca-Cola, JetBlue, and Walmart are among the most valuable accounts up for grabs. Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies. But 2021 is expected to be an unusually active year for new bus...

Eóin Noonan/Sportsfile for Web Summit via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say 2021 will be an active year for ad industry M&A after a pandemic-stricken 2020. Private equity firms and upstart ad networks like S4 Capital are expected to lead an acquisition spree. Experts named 8 agencies that are on the market or likely to be targets in 2021. 2020 was a crushing year for ad agencies, with thousands of jobs lost in the US alone. Marketing a...

The review could be a big loss for ad holding company IPG, which has made Kaiser's ads for 17 years.

Matt Winkelmeyer/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say a flood of private equity will reshape deal-making in the ad industry in 2021. PE has been investing heavily in an industry formerly dominated by ad holding companies. Some agency founders see PE ownership as attractive, but others value their independence. For decades, ad industry M&A was dominated by big ad holding companies competing for the hottest agencies. But consultancies like A...