Advertising company WPP is leading $115 million HHS vaccine campaign
Alex Wong/Getty Images WPP ad agencies are leading the Health and Human Services' vaccine education campaign. HHS says the next stage will be a $115 million-plus effort to encourage people to get the vaccine. The campaign is focusing on minority communities, where vaccination rates are lower. Advertising giant WPP has been leading a $250 million US Department of Health and Human Services coronavirus messaging campaign. The biggest part of the campaign, a $115 million-plus effort to promote the vaccines, is set to launch imminently. An HHS spokeswoman said it woul...